PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Agencia de design de embalagens e marcas. Branding e comunicação

STRATEGIES IN THE SERVICE OF EMOTION

For us, design is the ultimate aesthetic manifestation that emerges through detailed studies, analyses and strategic thinking while searching for the key differences that enable transforming commodities into unique and desired assets. Moreover, design is an attitude; a way of solving material problems from an unusual point of view, without losing touch with elegance, humour and viability.

VIVAZ white wine label design

Packaging design for EOS specialty coffees

Visual identity design for Meira Martins

Bottle Design for Mezcal Señorío

Packaging design for Maguary and Maguary Fruit Shoot juices.

AVANI audio and video equipment packaging design

Repositioning the Trebeschi brand

Visual Identity for soft drinks Budken Switzerland

Packaging design for meats, Burg – Brazil

Cão Brasil PET food packaging design

Wine label design, Monte Agudo Vineyards

Corporate identity design for a financial consultancy enterprise

Identity design for Araxá gourmet cheese

Packaging Design for Tomatoes Sweet Grape

Packaging Design for dairy products Holandes

Design of Craft Beer Cans

Branding para confitería Ammofit

Cloth Softener label design

Budken Beer Can Design Switzerland

Design de embalagem com brinquedo para frutas

Packaging design for own brand Chef & Co, Dellys Food Service

Visual identity and signage creation for The CACHAÇA ROUTE

Design de embalagem para Água de Coco

Branding development for INVICTA squeeze bottles

Premium bottle design for mineral water Armazém

Innovative package design for fruits: Tomates Duo

Design de Embalagens para produtos minerais e branding Bentonita do Brasil

Chocolate Package Design Fazenda Floresta

Criação de Embalagem para Tapioca e Alho Akio

Packaging design for Maratuã mineral water

OUR SERVICES

Branding

Branding

We increase the value of brands through high-impact solutions and strategies.
Clear differentiation that generates attributes and adds value to each identity.

Packing design

Packing design

We create packaging and labels that connect with the consumer and strengthen brand identity.

Structural design of packages

Structural design of packages

Packaging shape and color are the two elements most remembered by consumers.

Communication

Communication

Highlight, impact, and connect to sell more.

Innovation

Innovation

Field and trends research. Industrial design.

Production

Production

Supplier development and quality control of the designed packs.

WITH WHOM WE WORK

THE IMPORTANCE OF PACKAGING

How design adds value to a product

The package is the main element of connection and communication between the consumer, the product and the brand. It is one of the main factors pushing the sale of a product. If the package is not in harmony with the product, if it doesn’t call the attention of who may buy it, the chance of the product be unnoticed by the consumer is even higher.

Among those attributes created by design which are more easily perceptible we have: practicability, convenience, easiness of use, comfort, safety and protection of the product.

Apart from that, design adds value to products by efficiently fitting them to the needs and expectations of the consumer and by defining their correct positioning in the marketplace. Those values may be emotional, but they create very objective practical reflexes such as the perception of functionality, identity, personality and, mainly, loyalty to the brand.

HE IMPORTANCE OF THE PACKAGING

Investimento em design aumenta as vendas

A survey carried out by CNI (National Confederation of Industries) indicates that 75% of companies which invested in design recorded sales growth, and 41% of them also managed to reduce their costs. The survey also showed that among similar products, the consumer ends up preferring the one with the most attractive, beautiful and practical package, being also willing to try a new brand if this brand package has such features, considering that this is directly related to the consumer self-esteem valuation.

More recently, small and medium companies also perceived that they can and should invest in design to become more competitive. More than that, they realized design is not a luxury service, but rather a highly specialized service, with a great cost x benefit relation, which can be easily incorporated to their routine.

Either being a big, medium or small company, they all have access to the consumer in the point of sale, and the one investing more in package design has more conditions to stand out and to become a winning brand.

[ABRE – Brazilian Package Association data]