








Packaging design, branding and communication agency

Frozen fruits and vegetables packaging design

Wine label design, Monte Agudo Vineyards

Cloth Softener label design

Budken Beer Can Design Switzerland

Packaging design for meats, Burg – Brazil

Packaging Design for dairy products Holandes

Visual Identity for soft drinks Budken Switzerland

Branding para confitería Ammofit

Visual identity and signage creation for The CACHAÇA ROUTE

Bottle Design for Mezcal Señorío

Design of Craft Beer Cans

Innovative package design for fruits: Tomates Duo

Frozen cheese puffs package design for Catarininho

Chocolate Package Design Fazenda Floresta.

Packaging design for Maratuã mineral water

Snacks and popcorn package design for Bilu

Packaging design for snacks Corujinha Puffs

Frozen pasta packaging design for Duas Irmãs

Packaging design for frozen Esfihas Dozza

Label Design for Esperanto Wine

Agribusiness branding design for Jacareí

Soft drink packaging and visual identity for Guaraná Friburgo

Salad Sensation functional packaging design for tomatoes

Packaging Design for Tomatoes Sweet Grape

Bottle Design for Water and Isotonic Mormaii

Water bottle industrial design for Bonafont Danone

Sweet Hearts tomatoes tray package design. Branding and campaign

Brand repositioning for Minidocks

Fertilizer packaging design for ADUBASSO

Cleaning products packaging design for FORTA PREMIUM
OUR SERVICES
The importance of packaging
How design adds value to a product

The package is the main element of connection and communication between the consumer, the product and the brand. It is one of the main factors pushing the sale of a product. If the package is not in harmony with the product, if it doesn’t call the attention of who may buy it, the chance of the product be unnoticed by the consumer is even higher.
Among those attributes created by design which are more easily perceptible we have: practicability, convenience, easiness of use, comfort, safety and protection of the product.
Apart from that, design adds value to products by efficiently fitting them to the needs and expectations of the consumer and by defining their correct positioning in the marketplace. Those values may be emotional, but they create very objective practical reflexes such as the perception of functionality, identity, personality and, mainly, loyalty to the brand.
The importance of the packaging
A survey carried out by CNI (National Confederation of Industries) indicates that 75% of companies which invested in design recorded sales growth, and 41% of them also managed to reduce their costs. The survey also showed that among similar products, the consumer ends up preferring the one with the most attractive, beautiful and practical package, being also willing to try a new brand if this brand package has such features, considering that this is directly related to the consumer self-esteem valuation.
More recently, small and medium companies also perceived that they can and should invest in design to become more competitive. More than that, they realized design is not a luxury service, but rather a highly specialized service, with a great cost x benefit relation, which can be easily incorporated to their routine.
Either being a big, medium or small company, they all have access to the consumer in the point of sale, and the one investing more in package design has more conditions to stand out and to become a winning brand.
[ABRE – Brazilian Package Association data]