
Packaging Design: Optimizing product package functions
Product package functions are optimized when working with good packaging design. 1. The primary function of a product package is to contain, package, protect and preserve the product and to

O3 Agency Designs Data-Driven Packages That Deliver
When it comes to selling your product, packaging design is just as important as the product itself. Packaging tells consumers why your product and your brand are different. We understand

What does a packaging design agency do?
Many people wonder: after all, what does a packaging design agency like O3 Design do? First of all, it is crucial to say that the packaging design results we provide

Creating a product package or Packaging Design?
Design is an English word that is used in Portuguese due to the lack of a better word in our language. Until about 20 years ago the word “drawing“ was

Packaging structural design Shape or industrial design
Making a product truly stand out When time comes to choose a type of package for a product the first step that should be taken by the marketing team of

Packaging redesign of an existing product line
Every product in the market follows a life cycle that consists of the following stages: birth, growth, maturity and decline. When sales start to fall, redesigning the packaging can give

The importance of packaging
How design adds value to a product The package is the main element of connection and communication between the consumer, the product and the brand. It is one of the

Brand Strategy
Branding comes from the word brand. Therefore Brand = Branding. The term was first used in the mid-nineteenth century in the United States to identify the marks that farmers made