Packaging Design: Optimizing product package functions

Packaging Design: Optimizing product package functions

Product package functions are optimized when working with good packaging design.

1. The primary function of a product package is to contain, package, protect and preserve the product and to facilitate its transportation. Therefore, the choice of materials and the definition of formats is very important. The packaging designer should study and analyze the concept, structure and materials that will be used in packaging production to design solutions and create the most suitable alternatives for their customer.

The package designer should define the best solutions for each type of packaging and design additional functions related to opening, closing, ease of handling and stacking. For this, it is also necessary to take into consideration the technology (equipment) used in the packaging process and production costs.

The protection and safety of products during transport, distribution and storage are very important, as they protect the product from possible damage, loss and leakage, as well as guarantee the integrity of goods, even in adverse environmental conditions such as heat and humidity.

The package of a product is responsible for assuring consumers that purchased products are appropriate for consumption. In addition to protecting and conserving products, it must be able to allow them to be transported correctly and to distribute more products in the same freight to reduce losses.

2. Packaging design must be able to differentiate the product on the shelf and make it stand out among its competitors. Besides being attractive and creative, the packaging needs to give value to the characteristics of the product and if possible have transparent parts that allow consumers to have a view of the product.

3. Product branding must be able to create a uniqueness for the brand, a differentiation that can make it be remembered and identified before competitors’ brands. Check out some cases in our portfolio by clicking here

In addition to presenting and giving additional value to the product,  packaging must bring images capable that are easily identifiable by customers, reflecting their lifestyle and creating a greater desire for them to buy the product.

4. Packaging should facilitate everyday life and provide more than specific functional benefits. In today’s world, consumers are becoming better informed and demanding. To meet the demands of this audience, products and services must offer convenience, individualization, customization and adaptation to the specific needs of consumers.

5. Packaging is also an important communication vehicle that is able to inform the consumer. It should bring not only advertising and promotional texts, but useful information about product differentials, safety procedures and anything else that can be educational and important to help the consumer and empower him to make the decision to purchase.

6. Packaging is also intended to promote sales and gain consumer preference. Packaging must be able to convey brand positioning, present product differentials, contribute to brand image formation, stimulate buying desire and stimulate sales.