Mezcal is a typical mexican distilled alcoholic beverage which has its designation of origin in the state of Oaxaca. Quite similar to tequila this drink is produced from the fermented juice of agave, a typical plant from which pulque and sisal are also produced. Mezcal, unlike tequila, is a more “rustic” drink, usually distilled only once, against two or three tequila.
Casa Armando Guillermo Prieto de Oaxaca, one of the main producers of mezcal, commissioned us to revitalize the bottle of its main product: Señorío Mezcal. Distributed in the United States and Europe by Bacardi. Señorío is a premium product in its category, produced from the agave sprat, this drink has 3 varieties: white, young and reposado (rested).
We redesigned the glass bottle and cap offering various solutions of materials and applications. Aluminum, wood, cork, shrink sleeve label, etc. The new shape of the glass bottle came after a few months of work. Looking for a format that has greater personality and impact, both on the shelves and at the counters, we arrive at this solution that is aesthetically captivating.
The public that consumes this product is made up of middle- and upper-middle-class men, professionals, managers and company directors in the 35-55 age range. The glass base on the bottle was created with enough thickness precisely to create a strong impact on this audience. In the bottle neck were created textures to associate with the agave plant and the logo was included in the glass shape.