Product and graphic design for Mormaii’s water and isotonic bottles.
The concept was inspired by elements associated with the brand’s core values: adventure, fun, freedom, sports; all associated with the surf lifestyle and water sports in general. The bottles were designed to be reminiscent of fish scales and swimming schools of fish. The texture provides a better grip and ergonomics. The logo creates motion and dynamic visuals, offering a smoother look and feel from all different angles.
When the project involves a carbonated beverage, it must be designed such that the structure can sustain the pressure while avoiding deformation. The structure is given by the premold thickness and the bottle’s shape. A good design can create fitting and functional, yet elegant, shapes. The same concept was applied to the Mormaii’s isotonic bottle. A half sleeved label was used to differentiate it from the water bottle.
The package was the recipient of the 2013’s ABRE Packaging Award.