logotipo Mormaii garrafa agua mineral

Bottle Design for Water and Isotonic Mormaii




Product and graphic design for Mormaii’s water and isotonic bottles.

The concept was inspired by elements associated with the brand’s core values: adventure, fun, freedom, sports; all associated with the surf lifestyle and water sports in general. The bottles were designed to be reminiscent of fish scales and swimming schools of fish. The texture provides a better grip and ergonomics. The logo creates motion and dynamic visuals, offering a smoother look and feel from all different angles.

When the project involves a carbonated  beverage, it must be designed such that the structure can sustain the pressure while avoiding deformation. The structure is given by the premold thickness and the bottle’s shape. A good design can create fitting and functional, yet elegant, shapes. The same concept was applied to the Mormaii’s isotonic bottle. A half sleeved label was used to differentiate it from the water bottle.

The package was the recipient of the 2013’s ABRE Packaging Award.

You can check out the Mormaii’s energy drink design here and the Mormaii’s energy bars design here.

Embalagens

conceitos de design
estudos preliminares design
duas Garrafas PET
Design de garrafas para água mineral Mormaii
Design de copos para isotônicos Mormaii
Design de Garrafas e copos isotônicos Mormaii
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