Product and graphic design for Mormaii’s water and isotonic bottles.
The concept was inspired by elements associated to the brand´s values. Adventure, fun, freedom, sports; tangled in the surf lifestyle and water sports. The bottles were designed imitating fish scales and schools of fish. The texture holds a better grip and ergonomics. The logo creates movement and dynamic visuals delivering a better look and feel from all angles.
When the project involves a gasified beverage, it must be designed so the structure can hold the pressure avoiding deformation. The structure is given by the premold thickness and the bottle’s shape. A good design can create fitting and functional yet elegant shapes. The same concept was applied on the Mormaii’s isotonic bottles. A half sleeved label was used to differentiate it from the water bottle.
The packages won the 2013’s ABRE Packaging Award.