Brand Strategy and Packaging Design for Agricultural Company, Trebeschi

How can one recognize the quality of a tomato through its packaging alone?

Established in 1994, Trebeschi Tomatoes is located in Araguari, Minas Gerais state. They’ve cultivated the land in 17 municipalities, in the states of Minas Gerais, Goiás, São Paulo and Santa Catarina. The company is highly concerned about quality throughout the entire production process. From seed selection , production of the fruits to handling, transport and delivery.

Just how can one highlight a product in a marketplace where all the tomatoes seemingly appear the same? It was necessary to communicate to the end consumer a series of important facts such as food safety, sustainability and more. We created a new visual identity, the slogan, “Cultivating Health”, packaging, a fair booth and other communication materials.

We developed a  branding design for the new brand, a user’s guide, institutional profile, product catalog, APAS and ACATS fair booths and the company’s new website.

We also created packaging design for the following line of products: Ana Maria Braga,  Turma da Mônica Sweet Grape, Sweet Corn and Premium Vegetables among many more.

In short, the brand strategy and packaging design for Trebeschi agriculture company involved the creation of an elaborate marketing strategy.

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