A strategy to eat with your eyes.

THE CHALLENGE With a unique value proposition, products from Ammofit – Functional Bakery aim to stand out in the market by offering a healthier alternative without sacrificing delicious flavor. The product line consists of a wide variety of cakes and savory items, all gluten-free and lactose-free. Their primary clients are coffee shops, restaurants, and grocery stores—a company built on a B2B strategy.

The company’s existing identity was not aligned with the quality and standard of its products. It failed to convey value and felt cluttered due to too many visual elements mixed into the mark. The challenge was to create an elegant and sophisticated brand with distinctive elements that communicate high quality and refined taste.

THE SOLUTION
We designed a logo that is both simple and powerful, featuring elegant, contemporary typography. The color palette makes the products stand out: turquoise blue creates a sharp contrast against the products, most of which feature chocolate, while the cream tone adds a vintage feel, evoking warmth and nobility.

We designed packaging for the frozen snack line, which includes quiches and savory chicken bites in various flavors and fillings. We also developed display cards for cakes, a product catalog, stationery, uniforms, and vehicle fleet graphics.

THE RESULT
The new brand identity for Ammofit – Functional Bakery conveys nobility, quality, and elegance. The brand repositioning achieved greater recognition and differentiation, expanding its market penetration capabilities into new segments.