MAC TOST was created in 1977, in Florianópolis. In the beginning, the company produced only one brand of potato straws, cereal flakes and a few seasonings. Over time and with business expansion new products were added to the lineup. In 2006, MAC TOST launched their flavoured breakfast cereals.
We were asked to develop a packaging design for two products: “chocolate flavoured soy and linseed” and “cinnamon flavoured fruits.”. The cereal flakes package design emphasized the artisan and healthy points of the product, highlighting the advantages and new flavours. We created a “gourmet” style for this line of products. Aside from the graphic design, we carefully studied the package structure. We used BOPP packages with PET lamination, an excellent protection barrier for the product.
To protect, preserve, transport, store, display and attract consumers, are the essential properties of packaging. It may happen when a creative idea does not fulfill some of these roles or is not viable. That’s why we examined all the details before creating the breakfast cereal flake design for MAC TOST.
The result was truly appetizing!