Granite Phone is a genuine Brazilian cellphone, produced by Brazilian security company Sikur. It has few apps, no access to online stores and very advanced security resources.
We developed an eye-catching cellphone package design applying solutions that could facilitate product visibility. The package was conceived to be displayed in upright position in points of sale. Made with cardboard, transparent plastic tube and metalic lids, it has an innovative design that allows the product to be seen without opening the box.
Packaging design has great influence on purchase decisions. Apart from protecting the product from the moment it comes out from the factory until it arrives to consumers` home, a well conceived package design positively reinforces costumers´s expectations towards the product. It has a key role in the consumer relationship with the brand.