Granite Phone is a genuine Brazilian cellphone, produced by Brazilian security company Sikur. It has only a few apps, no access to online stores and highly advanced security resources.
We developed an eye-catching cellphone package design by applying solutions that could facilitate product visibility. The package was conceived to be displayed in an upright position in points of sale. Made with cardboard, transparent plastic tube and metallic lids, it has an innovative design that allows the product to be seen without opening the box.
Packaging design has a strong influence on purchase-making decisions. Aside from protecting the product from the moment it comes out from the factory, until it arrives at at consumer’s home, a well conceived package design positively reinforces customers’ expectations towards a product. It has a key role in the consumer relationship with the brand.