THE CHALLENGE FOR CLOTH SOFTENER LABEL DESIGN
Communicate that the new Candura softener line has a new formula with exclusive fragrances. The perfume capsules penetrate the fabrics and slowly release the scent of each version. Thus, clothes remain scented and protected against unpleasant odors for much longer.
The proposal was to communicate that the softeners offer a feeling of comfort and well-being highlighting each aroma with a flower in the color of the liquid and the cuddly baby, in the case of hypoallergenic with cotton extract. We gave more prominence to the Candura logo and created icons that present the differentials and performance. We included the slogan: “Perfume that arouses emotions”.
THE CHALLENGE FOR DISINFECTANTS LABEL DESIGN
For the Candura Pinho Senses line of disinfectants, we sought to transmit the sensations that the scent provoke in the people who pass through the environment. The scents were developed exclusively for Candura and the idea is that they awaken feelings of well-being and relaxation.
We created labels with images related to aromatherapy, with aromatic candles and various effects. We add metallic colors that convey luxury and add value to the product.