PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Creation of exclusive prints for INVICTA Coleman thermoses

Creation of exclusive prints for INVICTA Coleman thermoses

Creation of exclusive prints for INVICTA Coleman thermoses

Creating exclusive prints for thermoses.

Find out how we helped boost sales for Brazil’s leading thermos company. Learn about our process for creating exclusive prints.

Each year, Invicta launches a new collection of products in which new decorations are created. To define these prints, we begin with a study of color and style trends. We create exclusive prints for the different lines of thermoses and glass jars. The colors of the prints are always coordinated with the colors of the plastic components of the bottle. Defining the colors for the products in each collection involved a series of contextual analyses. This is because each society and subculture has its own colors, influenced by the historical moment, the media, cinema, leading products, among others.

So we came up with the prints following predefined themes. We explore interesting, fun content with an aesthetic suited to the target of each line. We created floral, geometric and themed prints. Themes such as Mother’s Day, June festivals, the World Cup and Gaucho elements (chimarrão) were providential.

For the Horeca line (hotels, restaurants and cafés),our proposal was prints with sayings related to coffee, water and milk. Check out the photos of our exclusive prints for Invicta.

Creation of exclusive prints for INVICTA Coleman thermosesCreation of exclusive prints for INVICTA Coleman thermosesCreation of exclusive prints for INVICTA Coleman thermoses