PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Creation of the Álida Sparkling Wine Label

Creation of the Álida Sparkling Wine Label

Creation of the Álida Sparkling Wine Label

Álida is the name of the matriarch of the Rojas Ferraz family. The idea here was to pay tribute to one of Monte Agudo winery’s most exclusive products with her name. It is a Nature sparkling wine, blanc de blancs, made by the champenoise method with 32 months of autolysis.

For the creation of this sparkling wine label, we sought to dress the bottle with a label that provides the utmost elegance. This way, we transform the product into a classic. We chose to eliminate the capsule and place the ribbon directly over the cage that holds the cork. This creates an image of authenticity, as it seeks not to hide the cork.

We highlight the initial of the name Álida, the “A” drawn with a classic and serifed font. The letter itself is a very strong symbol. Strong because of its design, a triangle pointing upwards and because it is the first letter of the alphabet.

The triangular shape of the label further reinforces the idea of the A, reminiscent of the facades of Greek temples, wisdom, and knowledge.

The label also has refined finishes such as classic arabesques, gold hot-stamping, and elements highlighted with spot varnish.

Creation of the Álida Sparkling Wine LabelCreation of the Álida Sparkling Wine LabelCreation of the Álida Sparkling Wine LabelCreation of the Álida Sparkling Wine Label