Branding, packaging design and point-of-sale material created for the Tomatoes as Before brand.
These are regionally produced tomatoes with tastier, fresher fruit and brighter colors.
The purpose of these products is to differentiate them from “Long Life” tomatoes. The “Long Life” tomatoes are picked unripe, as many of them travel long distances to their final destination. They are less tasty and less juicy.
We looked for a concept that recalled the flavors of childhood, family lunches, grandma’s cooking and picnics. Times when tomatoes were always very red, tasty and juicy. So we developed a retro gourmet image, bringing the appeal of slow food with vintage style.
The packaging structure is a cardboard tray printed in four colors and wrapped with a net or flow-pack film. As a gift, the product comes with a seed paper label made up of spices and vegetables that go well with recipes using tomatoes (oregano, basil, rocket, thyme, etc.).
Consumers can reuse the packaging by planting the seed paper in it and making a vegetable garden at home. The packaging received the ABRE Packaging Award.
