PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Packaging design for Debutto coffee.

Packaging design for Debutto coffee.

Packaging design for Debutto coffee.

Produced in the mountains of the Mogiana region, in the north of São Paulo, Fazenda Rancho Fundo is launching a special coffee with a unique and unparalleled flavor: Café Debutto. Selected 100% Arabica beans are used to guarantee a drink with the best attributes. The best drying and roasting techniques are rigorously applied to provide a drink with a smooth body and a flavor with notes of caramel, slightly floral and sweet.

With the aim of stimulating the consumption of specialty coffees and maintaining high quality products within the country, DEBUTTO is committed to the constant challenge of maintaining high standards, always using the best raw materials from each harvest and subjecting the beans to a meticulous roasting process. As a result of this rigorous work, the attributes of this drink are recognized for their distinctive aroma and taste, from the first sip to the last, bringing a new concept in coffee into your life.

In an effort to turn this idea into images, we developed the Debutto brand identity, applications and coffee packaging. The range consists of 500g and 250g cardboard boxes and 1kg packs with adhesive labels. We opted for a sophisticated and elegant style with a sober design. The logo was designed using a “laurel wreath” as the brand symbol, but made with coffee leaves.

Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.Packaging design for Debutto coffee.