PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Cão Brasil PET food packaging design

Cão Brasil PET food packaging design

Cão Brasil PET food packaging design

How we designed the packaging for Cão Brasil PET food.

THE CHALLENGE

To create an identity for a line of dog food under the Cão Brasil brand that conveys trust, quality and taste.

THE SOLUTION

We began the project by analyzing the brands and packaging of the players in the market. We discovered which elements are characteristic and which are different from the different lines and products. We then set about creating options that would appeal to dog owners with simple, modern language. As the line is made up of food and rice products, we created a visual set that complements each other. We used images of medium-sized dogs with sweet faces so that the consumer quickly understands the product and decides to buy. The colors, icons and fonts complement the design of the PET food packaging.

THE RESULT

With a modern, simple but complete layout, we highlighted the products, creating a good impact at the point of sale. The company was able to enter new regions to serve the growing market for PET products.

Cão Brasil PET food packaging designCão Brasil PET food packaging designCão Brasil PET food packaging designCão Brasil PET food packaging design