Mormaii is a company producing clothes, accessories and equipment for the sports segment since 1978. When developing design solutions for Mormaii’s energy drink we were looking for ways that would highlight the product in a competitive and dynamic market.
We created the bottle structural and graphic design, cans, and the labels themselves for Mormaii’s energy drink. The bottle was designed with an intent to simulate the aesthetic of neoprene garments, one of the main products of the brand. The whole beverage line uses “scales” as visual identity elements. Scale patterns were printed in a shiny varnish over the matt black label. The concept was to reinforce the link between the brand and nautical sports. The logotypes were printed with white ink which glows in the dark.
We diligently worked from the research stage to the conclusion of the process, to achieve this result: attractive and functional packages that provide a pleasant consumer experience.
This project was the recipient of the 2012 Embanews Packaging Design Award.