Berryland is a company that produces and exports natural foods, including freeze dried fruits.
We were hired to develop Berryland’s freeze dried fruit packaging design for external markets. The line comprises tropical Brazilian fruits like açai berries, graviola and guaraná. The challenge was to easily transmit the power of this fruits.
Just how can one reach out to consumers of different countries, cultures and preferences? Our strategy was to standardize the package design using unique and strong images on the different labels of the line.
The colors chosen correlated with the natural tones of the fruits. The metallic ziplock stand-up pouches are easy to open and close. The product can be stored and consumed gradually, without any improvised sealing solutions.