Frozen fruits and vegetables packaging design

Confrescor is Dellys Food’s own brand of ready-to-eat frozen fruits and vegetables.

Designed to captivate the consumer on the shelves, the solution is clean, striking, communicative and elegant.

The white color enhances the perception of the packaging in the environment and conveys the idea of freshness. The window that allows the product to be seen was designed in the shape of the fruit.

For the vegetables, we kept the colors very typical of the category and striking photographs.