We aimed to have a strong effect on points of sale when developing the frozen pasta packaging design for Vittamassas.
As a strategy to stand out from competitors’ products, we choose to use red for the background color of the packages. Red is a warm and stimulating color. The strong mass of color created by the sum of the line’s different products would contrast with other brand’s products.
For the frozen pasta we created a cardboard box with a transparent plastic window that enables viewing the product. Good viewing of the product is an influential factor when making a purchase decision.
Following the same graphic style, we developed a label design for the sauces. Aiming for a “gourmet” character, we used darker colors for backgrounds and images of the ingredients displayed on wooden boards.
The result was an increase of 40% to 120% in sales within two months after the launch of the new packages. Feedback from consumers further exceeded the client’s expectations.