Embalagens para massas congeladas VITTAMASSAS

Frozen pasta packaging design for VITTAMASSAS



We aimed to have a strong effect on points of sale when developing the frozen pasta packaging design for Vittamassas.

As a strategy to stand out from competitors’ products, we choose to use red for the background color of the packages. Red is a warm and stimulating color.  The strong mass of color created by the sum of the line’s different products would contrast with other brand’s products.

For the frozen pasta we created a cardboard box with a transparent plastic window that enables viewing the product. Good viewing of the product is an influential factor when making a purchase decision.

Following the same graphic style, we developed a label design for the sauces. Aiming for a “gourmet” character, we used darker colors for backgrounds and images of the ingredients displayed on wooden boards.

The result was an increase of 40% to 120% in sales within two months after the launch of the new packages. Feedback from consumers further exceeded the client’s expectations.

 

Embalagens

design de embalagens para massas congeladas e rótulos para molhos
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