Fazenda Marinha Atlântico Sul is the biggest producer of molluscs in Brazil. It is located in Ribeirão da Ilha, Florianópolis, where the company has been farming since 1999.
The challenge of creating a seafood packaging design for Fazenda Marinha was to win over consumers from locations without any seafood production. To accomplish that we decided to provide a memorable customer experience. We produced images of their products in appetizing dishes with a seaside view in the background. Images that would evoke relaxing experiences of a pleasurable meal beside the ocean. To match this ambience we used images of ropes and wooden boards which are typically used on Brazilian beach signposts as support for the information.
We designed a special tray for the au gratin oysters and mussels, which allows products to be taken directly from the freezer to a conventional oven or microwave. The purpose is to make oyster preparation more practical, thereby facilitating consumption.
Structural details that add convenience and value for consumers are genuine consumer retention strategies. Aside from the packaging design for seafood, we also developed the product catalog and a campaign for points of sale.