Fruity is an ice cream parlor in Indaiatuba, São Paulo State, Brazil. We were asked to develop the packaging design for their frozen yogurt line.
Yoggo fruity frozen yogurt packaging design wanted to relay to their consumers all the high quality going into their carefully crafted products.
To create differentiation from regular ice cream, we opted for using blue and white colors. These fresh colors enhance the images of the fruits for each respective flavour and make the product stand out in points of sale.
The technology used for labelling was the in-mould system, where labels are molded in plastic when pots and lids are filled.