The strategy for the creation of the identity, packaging and campaign of this line of tomatoes was quite differentiated. The idea was to get away from the plastic wrapped polystyrene trays commonly used for vegetables.
We created a package composed of a PET tray and a blister with an innovative fastening system. This increased the presentation forms of the product in points of sale. The package can be stacked, hanged on hooks and placed vertically on a stand. The package is not only visually appealing, but also incorporates creative ideas to improve storage, exposition and display of the product.
We can say with pride: the Salad Sensation functional packaging design for tomatoes changed the way tomatoes are displayed on points of sale.
For the product launch, we created the “Crazy for Salad” slogan, starring three nice crazy guys who just love salad and healthy food. This campaign counted on tasting sessions offered by sales promoters, banners, wobblers, folders with recipes, stoppers and displays. The product is also present in an organic version, free of pesticides.