Tapioca is one of the oldest foods in Brazilian culture. Before the arrival of the Portuguese, tapioca was already consumed by the indigenous people from the north and northeast regions. Today, tapioca is still commonly known as a tasty, healthy and functional food. With no gluten and being low in calories, the versatile tapioca is also present in weight-losss diets.
For the tapioca package design, we first redesigned the logo. The updated image is visually stronger. The word Tapioca was written with typography inspired by indigenous drawings; a reference to the product origin. The background decorative pattern also followed the same inspiration. Important: we left a generous area for product viewing.
We also redesigned garlic packages for Akio: in natural garlic, crushed garlic and crunchy fried garlic. We standardized the visual communication for the entire line, creating a sense of unity in the consumer’s perception. This enables an easy recognition of Akio’s products and increases consumer confidence.
In addition, we created a mini campaign for points of sale and the website. These actions significantly increased product sales, while also improving the brand image.