Catoex (Café Tostado de Exportación) is the leading coffee producer and trader in México. It is located in Córdoba, a city with a rich history and long tradition of coffee growing.
When creating the glass coffee jar design for Café Los Portales, we used arches, which are typical architectural elements of the city. They are present in the lid concept and on the labels.
The arches image conferred a perception of values, such as identity, solidity and quality that endures against the passage of time.
Structural design was also strategic. We designed a new shape for the glass jar, wider and less deep than the previous cylindrical one. With an enlarged frontal area, the new jar design allowed for better visibility of the label and the brand. The new jar is also easier to handle, with good ergonomics. The lid fits perfectly into the base, ensuring good stacking.
As a result of the design enhancements, the company obtained significant increases in sales. Check out the images below.