Sorvetes Mania is an ice cream company in João Pessoa, Paraíba state, Brazil. The line of products for, which we developed package design, includes 2-liter pots, water and milk based ice lollys, truffled ice lollys and ice cream cones.
For the ice cream cones we created the Magicone brand, that translates into English as Magic One and into Portuguese as Cone Mágico. We devised this name using naming methodology that applies linguistic filters, synonyms and relations search in numerous languages.
In each line, we sought to transmit the proper ideals of the product, presenting the flavours in an amusing and elegant fashion. In addition, our creation parameters considered the environment in which the product is to be sold, main competitors and diversity of consumer public. The image of the product is always given great value in order to awaken consumer desire to make a purchase. Our ice lolly and ice cream package design for Sorvetes Mania became an important differentiation for their product.
In terms of points of sale, the difference is evident. Each product has its own attractive appeal. The complete range creates a visual volume that highlights the brand. The outcome was a genuine increase in sales and the consolidation of the brand in the Paraíba region.