PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Label design and branding for ÁGUA MINERAL PURAQUA

Label design and branding for ÁGUA MINERAL PURAQUA

Label design and branding for ÁGUA MINERAL PURAQUA

Serra da Cantareira Águas Minerais, owner of the Puraqua brand, has a complete range of natural mineral water products. The company has distributors in the Greater São Paulo area and along the São Paulo coast. Located within an environmental reserve, quality and sustainability are the objectives of its operation.

Puraqua is the first Brazilian brand in its segment to use Green Plastic in its bottle caps. This resin was developed by Braskem and comes from sugarcane ethanol. Its use reinforces the company’s proposal to adopt high standards of sustainability in its processes.

We created the Puraqua brand image and label design for PET bottles and carbonated and non-carbonated cups. The concept used maximum transparency and simplicity to make the products easy to remember and recognize.

For the BOPP label design, we took advantage of the transparency and highlighted the brand to make the image very simple and clean. Transparent as water.