To achieve this, we conducted a detailed analysis of the RTD beverage segment and specifically Vodka Ice, to better understand the category. We identified the key symbols and references associated with these drinks, as well as mapped the leaders in the segment, to position the new line in a way that resonates with Roskoff’s audience while maintaining a unique identity.
The Vodka Ice Roskoff line consists of three refreshing flavors: lemon, tropical, and watermelon with lemon. The beverages are packaged in 275 ml long neck bottles with crown caps, which do not require a bottle opener, providing practicality and convenience to the consumer.
The design solution for the Vodka Ice Roskoff labels was developed with a relaxed and impactful layout, evoking associations with summer and fun. To represent the flavors, we chose colorful graphics and subtle fruit elements, creating a visual connection with the characteristics of the drinks.
The logo design for the Vodka Ice Roskoff labels was strategically placed in the center of the label and the cap in white, standing out against the colorful backgrounds. This choice reinforces the idea of freshness and ice, facilitating communication with the target audience and creating a striking and attractive identity for the product.
Discover the exclusive design we created for another line of distilled beverages. Click here to explore how we transform concepts into labels that stand out on the shelves and captivate consumers!
