Lyophilization, or freeze-drying, is a dehydration process that preserves food while maintaining their nutritional properties. Natural Brazil’s lyophilized fruits and vegetables are sold in powder form. We wanted the consumer to realize those two characteristics of the product upon a glance.
To accomplish this task, we created refreshing and appealing images for the ziplock stand up pouches with adhesive labels where parts of the fruit or vegetable images are replaced by transparent windows that allow the powdered product to be seen. The color of the powdered product completes the image in a surprising and interesting way. The photos of fruits and vegetables against a wooden pattern convey an idea of nature and countryside, reminding consumers of nourishing and carefully produced food.
Lyophilized fruit and vegetable package design for NATURAL BRAZIL created a great effect on points of sale through our efforts to transmit a clear message to consumers.