The expansion of the construction sector in Florianópolis is remarkable. Even with the economic downturn since 2015, competition remains significant. The market continues to invest in residential complexes – both vertical and horizontal – mainly for people with medium to high purchasing power.

So how do you stand out from the competition? Good real estate marketing is essential.

We were asked by Barbieri Construções, from Balneário Camboriú, to develop the real estate marketing for Residencial Catamaranes. The development is a high standard residential complex built in Florianópolis, in Lagoa da Conceição.

We started with the logo, which uses simple strokes to draw a stylized catamaran in two shades of blue. We also created communication materials for real estate agents, with humanized floor plans, highlighting the location of the development and the quality of the construction, among other things. It’s worth remembering that it’s through these materials that the client gets their first impression of the development. And they need to be won over with rational and emotional appeals.

In short, real estate marketing involves a series of tools that boost product sales and add value to the brand.

This is yet another successful case that marks our trajectory in the real estate segment.