Maratuã mineral water bubbles from spring in Cachoeiras de Macacu, located in the mountainous region of Rio de Janeiro state. It stands out from the competition by well balanced mineral composition. Being a mountain mineral water, light and pleasant, it meets the demands of the most refined tastes.
To emphasize the brand, we created a packaging design with appealing organic forms. We used research material that pointed to consumer preferences for natural forms. We used the image of waterfalls to develop the structural design of the bottles, with simple organic lines and good ergonomics that allow for comfortable handling.
The packaging design for Maratuã mineral water also modernized the brand identity. The letter M was redesigned to be reminiscent of a waterfall, using pleasing typography and good legibility. Labels were created with splash cutouts, taking advantage of BOPP’s transparency.