Minidocks Guarda Tudo is a company that rents small depots (boxes) for storage of a wide variety of products. Self storage means only the renter has access to his/her rented space.
We started the challenge of repositioning Minidocks by studying their competitors. We realized this business segment was growing significantly in large urban centres such as São Paulo. So we needed to highlight Minidocks among the main competitors. We needed to build customer loyalty and win over new ones. After analysis of the influential factors, we created a new visual identity for Minidocks.
The new logotype displays the word “Minidocks” entering a box, giving just a hint of the company’s business. The logo was applied on stationery, uniforms, building front, reception area, and signage of internal and external installations.
The brand repositioning strengthened the credibility for Minidock, one of the first self-storage companies in Brazil.
Lastly, communication and promotion campaigns were crafted publicize the company in a novel manner.