Minidocks is a company that rents small depots (boxes) for storage of a wide variety of products. Self storage means only the renter has access to his/her rented space.
We started the challenge of repositioning Minidocks by studying their competitors. We realized this business segment was growing significantly in large urban centers such as São Paulo. The need was to highlight Minidocks among the main competitors. We needed to build customer loyalty and win over new ones. After analysis of the influential factors, we created a new visual identity for Minidocks.
The new logotype displays the word “Minidocks” entering a box, giving just a hint of the company’s business. The logo was applied on stationery, uniforms, building front, reception area, and signage of internal and external installations.
The brand repositioning strengthened the credibility of Minidock, one of the first self-storage companies in Brazil.
Lastly, communication and promotion campaigns were crafted to publicize the company in a new manner.