Mormaii is a surf brand with great appeal to athletic people. People who are really active, hit the gym and care about their health and fitness. These were our target consumers when creating the package design for Mormaii’s licensed energy bars and chocolate. We created packages with contrasting colors and hyper realistic images to attract their attention. We needed to capture their attention first are foremost, and then inform them about the qualities of the product.
We would deliver information about the highly energetic ingredients, 100% natural dehydrated fruit, with no added coloring, preservatives or sweeteners, put together in a dynamic design. The energy bars line has three flavours: guarana with açai berries, whey protein with Brazil nuts and chocolate. To enhance product presentation we opted for metalized BOPP pouches for the packaging of the energy bars and card board boxes for their display on counters and shelves, thereby ensuring terrific visibility.
For the chocolate line, we created a cardboard display box for store shelves, with an excellent opening system that facilitates self-service. Strategies to shorten the distances between interest, desire and purchase.