PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Packaging design for AVLON KeraCare hair products

Packaging design for AVLON KeraCare hair products

Packaging design for AVLON KeraCare hair products

Reformulation of AVLON’s Keracare professional hair line.This range is made up of professional hair beauty products for salons. The product family is divided into four lines: shampoos, conditioners, styling and dry & itch scalp. The challenge of the proposal was to modernize the product family and create differentiating elements that easily communicate the functions and applications of each line and product, strengthening the brand. The packaging was designed to be metallic, with applications in citrus colors related to each application. For the shampoo line, it conveys cleansing, for the conditioner line moisturizing. For the styling line, the effects of each function and for the dry & itch line, health. Good packaging design for hair products should reflect the product’s potential. At the same time, it should convey value by showing the essentials and be inspired by science. Its communication should be more like classic packaging than following a fashion or trend. In this way, the packaging will last longer on the market and gain consumer recognition. At the same time, good packaging design can sell the product at a higher price, as it adds value by creating trust and credibility.
Packaging design for AVLON KeraCare hair productsPackaging design for AVLON KeraCare hair productsPackaging design for AVLON KeraCare hair productsPackaging design for AVLON KeraCare hair products