PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Packaging design for Confrescor frozen fruit

Packaging design for Confrescor frozen fruit

Packaging design for Confrescor frozen fruit

Confrescor is Delly’s Food Service’s own brand for frozen vegetables and fruit. The products have no additives, preservatives or colorings. They are just frozen fruit and vegetables.

To highlight this important advantage, we created the slogan: “Frozen fruit. And nothing else!”.

We designed the packaging for the frozen fruit to captivate consumers at the point of sale. With an aesthetically striking solution, we highlighted each fruit in a window in the shape of the fruit. The white background conveys freshness and contrasts well with the colors of the fruit. We also created a pattern with the snow crystal symbol to reinforce the frozen idea.

The packaging design for Confrescor frozen fruit allowed the products to stand out from the competition with great elegance, transferring quality to the brand and the products.

Packaging design for Confrescor frozen fruitPackaging design for Confrescor frozen fruitPackaging design for Confrescor frozen fruitPackaging design for Confrescor frozen fruitPackaging design for Confrescor frozen fruitPackaging design for Confrescor frozen fruitPackaging design for Confrescor frozen fruitPackaging design for Confrescor frozen fruit