Find out how Holandes dairy packaging design improved sales.
Standardize the packaging line of Holandes dairy products, providing elements that create a strong and differentiated identity system at the point of sale. To enhance the brand and the perceived quality of the products.
We defined a color system that uses the blue of the brand for the backgrounds of the traditional products and white for the light products. We also created a crescent-shaped element to define a color zone that identifies the type of product or flavor. The calligraphic font naming the products conveys a message of handmade, of something done with great care. The images show the application of the product or its flavor.
The products have gained presence in the points of sale and, above all, in the minds of consumers. The increase in sales was noticeable in the first month of launch. Thus, the new packaging design for Holandés dairy products exceeded expectations, more than repaying the investment made by the company.