PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Packaging design for EOS specialty coffees

Packaging design for EOS specialty coffees

Packaging design for EOS specialty coffees

EOS Special Coffees arose from the need of Mandaguari Ranch, located in the Cerrado Minero, Brazil, to create its own coffee brand. Through the selection of the best beans and careful roasting, EOS Special Coffees has become a premium brand in this segment.

We began the process of creating the brand and packaging by looking for elements that were both distinctive from the category. The logo, formed by a hand offering coffee crowned by the rays of the sun, has brought great differentiation from competing brands. At the same time, it reinforces the concept of the care that the company takes at every stage.

For the packaging design of the coffee, we sought a sophisticated and minimalist composition that communicates the drink’s attributes. Ornamented with a botanical illustration of the coffee plant, it produces an elegant and refined visual effect that adds more value to the product. The neutral colors contrasting with the gold further reinforce this premium effect.

Packaging design for EOS specialty coffeesPackaging design for EOS specialty coffeesPackaging design for EOS specialty coffeesPackaging design for EOS specialty coffeesPackaging design for EOS specialty coffeesPackaging design for EOS specialty coffees