Discover the packaging that exudes beauty and creativity, and the eco-friendly line that uses paper from “bread bags.” The Fresh Bath family consists of the Eco (natural sponges),Dia a Dia, and Kids bath sponge lines. The Eco line, as the name suggests, consists of natural sponges. For this line, we created packaging made from kraft paper bags with a transparent window. In this case, the innovative “twist” was to use the famous “bread bag” to package hygiene and beauty products. The idea further enhances the value of the sponge and helps the environment by using recycled paper that’s easy to recycle.

The Kids and Everyday lines feature simple graphics and transparent panels that allow the products to be seen. The packaging for the Everyday line also includes a shower cap and a pumice stone.

The project also included the design of the catalogs for these lines.

In short, creating packaging design for sponges requires specialized expertise. The design must be grounded in extensive knowledge that goes beyond the product, the audience, and the market. For example: the materials used in packaging production; distribution logistics; and stacking and display at the point of sale.