Move Gourmet is an innovative brand that combines healthy eating, convenience, and sophistication. The company caters to a demanding audience that values quality, flavor, and practicality in their daily lives. Among the products offered are: stuffed breads, cheese bread, brownies, mini-pies, low-carb coxinhas, mini-cakes, and other functional snacks, made with natural ingredients, gluten-free, sugar-free, and lactose-free. To preserve freshness and quality, the brand vacuum packs and freezes each item.

The challenge: combining gourmet visuals, practicality, and healthiness

Move Gourmet approached us with the challenge of creating a retail packaging system that would convey the brand’s core attributes: elegance, nutrition, and functionality. The goal was to develop a packaging design for healthy foods that would stand out on store shelves, communicate added value, and at the same time preserve the integrity of the frozen products.

The design solution: functional elegance with sensory appeal

After detailed research into the healthy and gourmet frozen food segment, we developed specific structures for each type of product—breads, sweets, and savory snacks—with a focus on visual impact, sophistication, and preservation.

The packaging was produced in premium cardboard, with special ink printing, localized UV varnish, and matte lamination, which provides a velvety and sophisticated touch.

Purposeful color palette

For savory snacks, we adopted the iconic Tiffany blue, a color associated with refined and modern luxury. For sweets, we chose Lavender, an elegant lilac that evokes softness, delicacy, and freshness. Both colors were combined with gold typography, reinforcing the perception of a premium and exclusive product.

Food photography with visual appeal 

The images were produced by Fernando Willadino, which sought to highlight textures, ingredients, and visual appeal. The art direction emphasized the concept of healthy food with gourmet appeal, creating images that arouse desire and confidence in the consumer.

Result

The result is a packaging system for healthy gourmet foods that combines sophistication, sensory appeal, and functionality, elevating the perception of the Move Gourmet brand. A project that conveys care for well-being without sacrificing the pleasure of eating well.