Delly’s, the largest Food Service distributor in Brazil, commissioned us to design the packaging for Burg meats. Burg is the brand that identifies Delly’s Food’s premium animal protein lines. These are selected pork cuts, chicken cuts and hamburgers of the highest quality for the Food Service market and also for retail.
We designed the packaging to communicate that the products are of the highest quality or gourmet using a black background that contrasts very well with the meats and identifies the category. We created appetizing and well-produced images. We included the Burg brand logo in gold color and the identification of each product through color variations for easy recognition.
The result is of great visual impact when the products are placed side by side with their competitors.