Bentonita do Brasil is a mining company that develops and produces minerals for industrial use. Its mission is to offer products that improve the quality and productivity of its customers’ products and processes. Bentonita is a highly capable company. As a result, it delivers effective results in performance improvement and innovation for companies that can use bentonite in their products and processes. Its products are primarily aimed at the ceramics, animal nutrition, and fertilizer sectors.

To create the visual identity, we used the concept of a crystal as the brand symbol. We also used colors that evoke Brazil in a modern and innovative way. We also created the product brands: Nutrinita, Agloferti, and T-plast—bentonites tailored to different market niches. The product logos follow a consistent graphic style. The initial of each product name stands out, distinguished by its color.

We designed packaging for Bentonita do Brasil’s mineral products. These are 25-kg kraft paper bags with flexographic printing. We sought to clearly communicate each product’s attributes while ensuring they form a coherent and integrated visual whole. At the same time, we highlighted the brand and the function of each product on the sides of the bags, since this is the part that is most visible when the bags are stacked.