The packaging design for Momentos potato chips had the challenge of coming up with a concept that appeals to the emotional side of consumers.

To do this, we created the concept of “Affective Chips”, where each flavor was associated with a pleasurable and memorable moment of consumption. In this way we created humanized and emotive images to represent these moments.

For the smoked flavor, we produced an image of friends roasting potatoes around a campfire. For the chicken flavor, we produced an image of a puppy watching dog TV. A couple cooking and playing with peppers and a grandmother with her granddaughter making rain cakes.

The fonts chosen are reminiscent of a gourmet product and each background color differentiates the products and associates them with taste.

The result was sensational; after launching the new packaging, Monreve experienced a significant increase in sales. In the following five months, the company sold the same as in the previous five years.

In addition to the Momentos line, we also created the brands and new packaging for Monreve’s other lines. Favoritoos potatoes aimed at children. The Soberana line of sticks  potatoes, among others.