The retail market requires clear visual distinction and functional structure. For the Lavivá project, O3 Design executed a specialized packaging design for nuts focused on maximizing structural transparency and product visibility at the point of sale. The project encompassed structural solutions for round jars, oval jars, dual-compartment oval jars, and peanut mix trays.
The technical execution of this dried fruit packaging involved simplifying the brand’s logo and significantly enlarging the product names to ensure immediate shelf recognition. Furthermore, we implemented a strict technical color-coding system to categorize the different product lines efficiently.
The project also included the graphic enhancement of the illustrations framing the labels, achieving a cleaner and more consistent aesthetic. The information architecture was restructured ergonomically, positioning critical data—such as weight and product type—to optimize consumer readability. Additionally, a technical seal was developed to highlight the modified atmosphere packaging, clearly communicating the guarantee of prolonged freshness.
To reinforce the brand’s natural positioning, the glossy lids were replaced with a unified dark blue matte finish. The final application of this packaging design for nuts and dried fruit packaging can be viewed on the Lavivá website. O3 Design provides structural and graphic expertise for industries requiring functional packaging solutions.
