PACKAGING DESIGN, BRANDING AND COMMUNICATION AGENCY

Packaging design for Ópera pasta and cheese

Packaging design for Ópera pasta and cheese

Packaging design for Ópera pasta and cheese

Ópera is Delly’s Food Service’s own brand, aimed at the Italian restaurant segment. The products in the range are also sold in small markets to the end consumer. The range includes a variety of products such as Italian pasta, tomatoes, olive oil and noble cheeses. The challenge in creating the packaging design for the pasta was to come up with a graphic concept with an appetizing appeal that could be applied to all the types of packaging in the range. The solution was to create a concept reminiscent of the Tuscan countryside, adorned with illustrative images related to Italian recipes with loose elements. In this way, we were able to arrange the images elegantly on any type of technical plant. The design of the packaging for Ópera pasta and noble cheeses tells a story through its images, stirring the consumer’s imagination.
Packaging design for Ópera pasta and cheesePackaging design for Ópera pasta and cheesePackaging design for Ópera pasta and cheesePackaging design for Ópera pasta and cheesePackaging design for Ópera pasta and cheese