design de Embalagem para tomates Sweet Grape

Packaging design for tomatoes Sweet Grape




Packaging design for tomatoes, advertising campaign and  visual identity for Sweet Grape.

Sales leader in Brazil, Sweet Grape tomatoes are the legitimate grape tomatoes. Sweet Grape is the brand for the most juicy and sweet tomatoes in their market segment. It is also a product with higher added value as it is produced in controlled environment. That requires minimun use of pesticides producing healthier tomatoes.

Grape tomatoes have an elongated form and sweet taste. The PET package was created in the form of grape bunches, resulting in a strong identity and ease of recognition from consumers. We considered creating the grape bunch form the best strategy for enhancing the distinctive characteristic of these unnusual tomatoes.

The project comprised creation of the PET package and graphics, campaign for points of sale, trainning video for sales promoters and a website. Packages can be mounted in display cases for greater visibility in points of sale, stimulating impulse purchases.

Sweet Grape label and packaging are trade marks of Sakata Seeds company.

We  have developed various projects for the fruit and vegetables segment.  Some highlights:

Design of packages for Tomates Sweet Hearts.

Design of cardboard tray for Tomates como Antigamente.

Branding for Batã pumpkin.

Package design for lettuce, rocket and leafy greens.

BrandingComunicação e PDVEmbalagens

Manual de marca, guia de cores.
criação de Campanha para tomates
design de embalagens Sweet Grape Turma da Mônica e orgânico
criação de aplicação para Caminhão com identidade tomates Sweet Grape
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