Fruit meets fun.

The Challenge.
FruitnPlay’s mission is to make healthy eating fun for kids, helping parents bring more fruit into their children’s diets through the excitement of collectible toys. The brand came to us to design fruit packaging that would double as a surprise gift.

The Solution.
We designed paperboard collectible toys to go inside the packaging: a build-your-own collection of animals from Brazilian fauna. Our team developed both the illustrations and the assembly engineering, with each toy punched out and built from a single card. Getting there took several rounds of testing before we landed on a solution that worked perfectly for production.

The first edition launched with 4 animals, with new surprises to follow. The packaging itself is a window box that protects and displays the fruit, styled after a colorful fruit stand, with some of the included toys featured right on the design. We also developed the fruit tray structure, the shipping box, and a sales folder to present the concept to retailers.

The Result.
The result is a playful, eye-catching product that supports food education for kids — and made it easier for FruitnPlay to enter the market. Consumer response was excellent, building anticipation for future collections and fruit varieties, while the collectible-toy packaging adds real perceived value to the product.