Kleenex is a globally-renowned brand in the hygiene products segment.
Kleenex Eucafresh are scented paper tissues in mint and eucalyptus fragrance. Our goal when developing the paper tissue packaging design for this line was to convey an overall sense of well-being and freshness.
Using images, colors and symbols that correctly transmit the desired emotions and sensations is key for attaining a package design that quickly resonates with consumers.
The result of this paper tissue packaging design, is that the consumer quickly understands the product attributes.