Sorvestes Costeira is a traditional ice cream parlour in Florianópolis with a lenghty, 30-year history. With only one shop in the Costeira neighbourhood, it became a successful brand name. New points of sale were implemented aross the city. However, their line of products didn’t have a proper identity to match the company’s growth. It was necessary to create their own packages to reinforce identity.
That’s how we started popsicle package design for Sorvetes Costeira. We opted for a clean proposal using appetizing and refreshing images to stimulate consumers desire.
We created packages with balanced design elements. Colors, product images and lettering fonts all work harmoniously to create a simple, beautiful and distinctive brand image. Packages were printed in the flexographic process in metalized BOPP, and 4 colors.
As a result, the company expanded beyond its traditional sales area, obtaining even more points of sale.