Design de embalagem para Picolés SORVETES COSTEIRA

Popsicle package design for SORVETES COSTEIRA




Sorvestes Costeira is a traditional ice cream parlour in Florianópolis, with a 30-year history. With only one shop in Costeira neighbourhood, it became a successful brand over time. New points of sale were implemented over the city. However, their line of products  didn´t have a proper identity to match the company´s growth.  It was necessary to create their own packages to reinforce identity.

That´s how we started popsicle package design for Sorvetes Costeira.  We opted for a clean proposal using appetizing and refreshing images to stimulate consumers desire.

We created packages  with balanced design elements. Colors, product images and lettering fonts all work harmoniously to create a simple, beautiful and distinctive brand image. Packages were printed in the flexographic process in metalized BOPP, 4 colors.

As a result, the company expanded its sales area, obtaining even more points of sale.

Some more popsicle cases here.

 

Embalagens

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