The expansion of the building sector in Florianópolis has been quite noticeable. Even with the recession going on since 2015, competition nevertheless remains intense. The real estate market continues on investing in housing complexes – both vertical and horizontal – mainly for medium and high income consumers.
To stand out from the crowd of competitors, a good property marketing campaign is essential.
We were commissioned by Barbieri Constructions from Balneário Camboriú to develop a property marketing campaign for Catamaranes Residential. The enterprise is a luxury housing complex built in Florianópolis, in Lagoa da Conceição neighborhood.
We started creating the logo, with simple traces of two shades of blue, which gives detail to a stylized catamaran. We also created communication materials for real estate agencies, with humanized floor plans, thereby enhancing the enterprise’s location and quality. It’s worth noting that clients get their first impressions through these printed materials. It’s necessary to win them over with rational and emotional appeals as well.
Property marketing involves a series of tools that boost sales and add value to the brand.