How do you stand out in a market where seemingly all the players are the same? Founded in 1994, Trebeschi was born in Araguari, Minas Gerais – Brazil. Its production is spread over more than 17 municipalities in the states of Minas Gerais, Goiás, São Paulo and Santa Catarina. Its distribution reaches the entire national territory. It began with the production of tomatoes, becoming Brazil’s largest producer of this fruit. These include the famous Sweet Grape tomato. It later diversified into other fruit and vegetables and now has more than 100 products in its portfolio. We developed the new branding, repositioning its concept with a focus on health, quality and taste creating a powerful slogan: “Trebeschi, Cultivating Health”, associating the cultivation of products with health. We recreated the logo and visual identity, as well as the packaging design for the different lines and communication materials.