One has to ask, how do you go about creating
create a beautiful and functional sock package design for Keny?
Get to know the story behind this packaging design that was awarded the ABRE design and packaging premium.
Known for their comfort and quality, Keny’s socks are crafted in São Bernardo do Campo, São Paulo state.
We were asked to give the brand an update. Later, we developed the packaging design for all their line of products. We conducted research on fittings suppliers for hooks and designed structural and graphic projects for each product. We created 25 different dyes for a family of more than 40 stock keeping units (SKUs).
Each sock type has its characteristics presented as an image of a foot wearing shoes appropriate for the sock, as well as in patterns and colors differentiating the product. The socks packaging design for Keny was created with attention paid to functionality. We wanted consumers to view the product easily, ensure its integrity and allow for easy display in points of sale.
Moreover, the layout received subtle graphics in suitable colors for each consumer profile adding value to the product and the brand. The line was standardized and gained greater impact on points of sale, increasing visibility and sales.
